State of Offer Relevancy in 2021

What You'll Learn

We sat down with industry leaders and Loyalty Innovators Members to have an in-depth conversation about the relevancy gap between the offers brands send out and what modern consumers need and want, what a cookie-less world will look like for brands, and how innovative companies are addressing these challenges.


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92% of brands believe they deliver relevant offers. However, consumers say only 33% of offers are relevant.


49% of business respondents report they don't have the right tools or technology to meet customer expectations for relevancy.  


71% of business respondents say they plan to invest or increase their investments in automation or optimization technology in the next year. 

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